fbpx

Sunday, July 28 | Monday, July 29 | Tuesday, July 30 | Wednesday, July 31

Sunday, July 28

11:00 a.m. – 4:00 p.m.
Philadelphia Excursions

4:30 p.m. – 6:00 p.m.
Badge Pickup at Registration
USS Olympia, 2nd Floor

4:00 p.m. – 5:00 p.m.
New Attendee Happy Hour
Lobby Bar, Keating’s Rope and Anchor

5:00 p.m. – 6:00 p.m.
Full Conference Happy Hour
Lobby Bar, Keating’s Rope and Anchor

6:00 p.m. – 8:00 p.m.
Group Dinners
Meet in Lobby

7:00 p.m. – 9:00 p.m.
Game Night
Innovation, 3rd Floor


Monday, July 29

7:30 a.m. – 5 p.m.
Badge Pickup at Registration
USS Olympia, 2nd Floor

8:30 a.m. – 10:00 a.m.
Workshops (additional cost)

Beware of Instagramnesia: Learn From the Past, Live in the Present, and Prepare for the Future on the Social Platform That IS Social Media for Your Current and Prospective Students
Jon McBride, Brigham Young University
Grand Ballroom A, 2nd Floor

You Get a Framework! Crafting Strategy, Goals, and Metrics
Erin Supinka, Dartmouth College
Grand Ballroom D, 2nd Floor

10:00 a.m. – 10:15 a.m.
Break

10:15 a.m. – 11:45 a.m.
Workshops (additional cost)

Think Like an Analyst: Mastering Analytics Essentials and More
Joshua Dodson, VisionPoint Marketing
Grand Ballroom A, 2nd Floor

Cultivating Creativity
Amma Marfo, Independent Higher Education Professional
Grand Ballroom D, 2nd Floor

11:45 a.m. – 1 p.m.
Lunch Break (on your own)

1:00 p.m. – 1:15 p.m.
Welcome Remarks
Grand Ballrooms, 2nd Floor

1:15 p.m. – 2:15 p.m.
Opening Keynote: Global Observations on Social Media
Eric Stoller
Grand Ballrooms, 2nd Floor

2:15 p.m. – 2:30 p.m.
Break

2:30 p.m. – 3:15 p.m.
Sessions

Content and Email Marketing
We’re All in This Together: Creating an Email Marketing Working Group
Amanda Whitbred, Swarthmore College
Columbus C, 2nd Floor

Social Media
Inclusion for All! Making Your Social Media Content MORE Accessible
Erika Forsack, Virginia Commonwealth University
Grand Ballroom A, 2nd Floor

Using Data and Analytics
The Link Between Us: Developing a Common Language Between Content Strategy and Digital Analytics
Mandee Englert, Penn State University
Grand Ballrooms B & C, 2nd Floor

Web/Mobile Design and Strategy
Make Every Day a Giving Day: How Dartmouth’s Campaign Website Borrows From Crowdfunding to Encourage Broad Participation
Sarah Maxell Crosby, Dartmouth College
Grand Ballroom D, 2nd Floor

Other Duties As Assigned
Don’t Make Me Math: Introducing Analytics to the Uninitiated
Vanessa Cook, University of Mississippi
Innovation, 3rd Floor

3:15 p.m. – 3:30 p.m.
Break

3:30 p.m. – 4:15 p.m.
Sessions

Content and Email Marketing
Getting Personal to Get Results: Making Website Personalization a Part of Your Marketing Strategy
Jason Smith, OHO Interactive; Eric Fullerton, Acquia
Grand Ballroom A, 2nd Floor

Social Media
The Life Changing Magic of Closing Accounts: Increase Engagement & Spark Audience Joy
Rebecca Stapley, Nazareth College
Grand Ballrooms B & C, 2nd Floor

Using Data and Analytics
Meet Sarah (How a CRM Changed How We Do E-Recruitment)
Kris Hardy, Messiah College
Grand Ballroom D, 2nd Floor

Web/Mobile Design and Strategy
From Catastrophe to Compliance: Navigating the WCAG 2.0 AA Quagmire
Dave Carpenter and Jennifer Garvey of Colorado State University; Jenny Slaughter, NewCity
Innovation, 3rd Floor

Other Duties As Assigned
Can You Post Our .txt File to Facebook? How to Use Free Data to Take Back Control of Your Social Media Accounts
Kara Sassone, OHO Interactive; Jackie Vetrano, UNC Chapel Hill
Columbus C, 2nd Floor

4:15 p.m. – 4:30 p.m.
Break

4:30 p.m. – 5:15 p.m.
Sessions

Content and Email Marketing
Using Journey Mapping to Drive Digital Enrollment Content
Matthew Sluzinski, Mayo Clinic College of Medicine and Science; Vaughn Shinkus, Ruffalo Noel Levitz
Grand Ballrooms B & C, 2nd Floor

Using Data and Analytics
How Thurgood Marshall Got Their Donor Marketing to Pay Off with Content Analytics
Steven Saint-George, Thurgood Marshall College Fund; Krista LaRiviere, Mintent
Grand Ballroom D, 2nd Floor

Web/Mobile Design and Strategy
Humanizing the Digital Experience
Jason Buzzell, University of Nebraska at Omaha
Innovation, 3rd Floor

Other Duties As Assigned
Rethinking Web Governance: One Size Does Not Fit All
Nathan Gerber, Utah Valley University; David Morton, OmniUpdate
Columbus C, 2nd Floor

5:15 p.m. – 6:15 p.m.
Welcome Reception
Columbus and Grand Foyers, 2nd Floor

6:45 p.m. – 8:45 p.m.
Group Dinners
Meet in Lobby

7:15 p.m. – 10:15 p.m.
Pub Crawls & Scavenger Hunt
Meet in Lobby


Tuesday, July 30

7:30 a.m. – 5:00 p.m.
Registration
USS Olympia, 2nd Floor

7:30 a.m. – 8:30 a.m.
Breakfast
Columbus A & B and Foyers, 2nd Floor

8:30 a.m. – 9:15 a.m.
Sessions

Content and Email Marketing
How Personalization Marketing Yields Results (Through a Customized College Acceptance Video)
Melissa Horvath-Plyman and Robert Josic, Ramapo College of New Jersey
Grand Ballroom D, 2nd Floor

Social Media
How to Train Your Dragons (and Find your Campus Unicorns)
Vanessa Cook, University of Mississippi
Innovation, 3rd Floor

Using Data and Analytics
Analytics, Please: Helping Departments Understand the Data
Nathan Gerber, Utah Valley University
Columbus C, 2nd Floor

Web/Mobile Design and Strategy
Superior Sites Come from Superior Plans: Why Research-Driven Design Wins
Ryan Pudloski, Paskill Stapleton & Lord
Grand Ballroom A, 2nd Floor

Other Duties As Assigned
Turning a Bell Tower Into a TV Studio: or, How to Make Your Day of Giving a Ringing Success
Megan Monaghan and David Hoyt, Kenyon College
Grand Ballrooms B & C, 2nd Floor

9:15 a.m. – 9:30 a.m.
Break

9:30 a.m. – 10:15 a.m.
Sessions

Content and Email Marketing
Every School NEEDS to do THIS: Using Student Vlogging to Strengthen Recruitment Efforts
Christopher Young, West Virginia University; Jeremy Tiers, Tudor Collegiate Strategies
Innovation, 3rd Floor

Social Media
Improving Campus Community Safety Through Social Media
Matt Shelosky, New York University
Columbus C, 2nd Floor

Using Data and Analytics
Drinking From a Fire Hose: Navigating Data Analytics in Higher Ed
Cameron Collins, Vanderbilt University; Jesse Homan, Converge Consulting
Grand Ballroom A, 2nd Floor

Web/Mobile Design and Strategy
A Changing Web Landscape, and Moving to Micro-Services
Anthony Grutta and Sean Tierney, Northeastern University
Grand Ballrooms B & C, 2nd Floor

Other Duties As Assigned
Break Free of the Redesign Cycle: The Team, Tools, and Partners You’ll Need
Dan MacArthur, Susquehanna University; Jim Edmunds, Ingeniux
Grand Ballroom D, 2nd Floor

10:15 a.m. – 10:30 a.m.
Break

10:30 a.m. – 11:15 a.m.
Sessions

Content and Email Marketing
Location, Location, Location: How Stevenson University leverages geo-fenced and geotargeted digital marketing tactics to connect with prospective undergraduate and non-traditional students
John A. Buettner, Stevenson University; Ed Neenan, SAI Digital
Columbus C, 2nd Floor

Social Media
What is the Story with Stories?
James Marko, New Jersey Institute of Technology
Grand Ballroom A, 2nd Floor

Using Data and Analytics
Avoiding Burn-Out with Measurement Strategy
Karine Joly, Higher Ed Experts
Grand Ballrooms B & C, 2nd Floor

Web/Mobile Design and Strategy
Herding Cats – a Practical Primer on Leading a Successful Website Redesign
Jason Smith, OHO Interactive
Grand Ballroom D, 2nd Floor

Other Duties As Assigned
So You Want to Start a Podcast (Or Your Boss Does)
Jenna Spinelle, Penn State University
Innovation, 3rd Floor

11:15 a.m. – 11:45 a.m.
Networking with Strategic Partners
Columbus A & B and Foyers, 2nd Floor

11:45 a.m. – 1:00 p.m.
Summit Club Awards and Social Lunch
Grand Ballrooms, 2nd Floor

1:00 p.m. – 2:00 p.m.
General Session
E-Expectations 2019: Update Your Digital Marketing and Web Strategies to Meet Your Markets
Stephanie Geyer, Ruffalo Noel Levitz; Lance Merker, OmniUpdate
Grand Ballrooms, 2nd Floor

2:00 p.m. – 2:15 p.m.
Break

2:15 p.m. – 3:00 p.m.
Sessions

Social Media
How Does Social Media Affect College Choice, Access to College for Underrepresented Groups, and Transition to College? Key Findings and Recommendations From a Doctoral Dissertation Research Study
Melissa Horvath-Plyman, New York University/Ramapo College of New Jersey
Grand Ballroom A, 2nd Floor

Using Data and Analytics
GDPR is Basically Consent
Courtnie Ridgway, Tarleton State University
Grand Ballrooms B & C, 2nd Floor

Web/Mobile Design and Strategy
Fact: Strategically Designed Microsites Can Increase Conversions
Greg Coticchia, Carnegie Mellon University; Abu Noaman, Elliance
Grand Ballroom D, 2nd Floor

Other Duties As Assigned
No Budget? No Problem!: How UNC Greensboro Managed a Website Redesign on a Shoestring
Kacy McAdoo and Katie MacInnes, University of North Carolina at Greensboro
Innovation, 3rd Floor

3:00 p.m. – 3:15 p.m.
Refreshment Break
Columbus A & B and Foyers, 2nd Floor

3:15 p.m. – 4:00 p.m.
Sessions

Content and Email Marketing
A Star is Born: Student Creators, Storytellers & Allies
Rachel Tilley and Victoria Marzilli, Harvard University
Grand Ballrooms B & C, 2nd Floor

Social Media
Hitting Qualitative Communications Goals Through Social Media
Jenny Li Fowler, Massachusetts Institute of Technology
Grand Ballroom D, 2nd Floor

Using Data and Analytics
Improve your Data Collection and Lead Generation Processes to Push Past your Enrollment Goals
Winfred Walker, Morehouse College; Christina Juarez, Formstack
Innovation, 3rd Floor

Web/Mobile Design and Strategy
Don’t Ignore 50 Million People: How to Make Your Content Accessible
Jennie Powers, Auburn University; Stephen Tidmore, Mighty Citizen
Columbus C, 2nd Floor

Other Duties As Assigned
Festival of Excellence: Celebrating Academic and Creative Scholarship
Jacob Ward, Southern Utah University
Grand Ballroom A, 2nd Floor

4:00 p.m. – 4:15 p.m.
Break

4:15 p.m. – 5:00 p.m.
Sessions

Content and Email Marketing
Giving Days: Tips for Building a Content-First Marketing Strategy
Amanda Bradley and Hannah Davis, UConn Foundation
Grand Ballroom D, 2nd Floor

Social Media
How to Advertise to Gen Z
Jodi Neal, Community College of Baltimore County; Jordan Wenzel, Glacier
Innovation, 3rd Floor

Using Data and Analytics
Understanding Social Media Insights in Order to Effectively Use Digital Media
Braden Becknell, Coastal Bend College
Columbus C, 2nd Floor

Web/Mobile Design and Strategy
Change Clients to Partners By Adopting a Consulting Model
Lisa Hitt, George Mason University
Grand Ballroom A, 2nd Floor

Other Duties As Assigned
Dealing with Harsh Headlines: Communication & Marketing’s Role in Successful Crisis Management
Daniela Huynh and Katy Spencer Johnson, Quincy College
Grand Ballrooms B & C, 2nd Floor

5:00 p.m. – 6:00 p.m.
Keynote
Promise and Peril in Higher Education: Building an Equitable, Creative, Prosperous, and Sustainable Future through Socially-Directed Science and Technology
Christine Ortiz, Morris Cohen Professor of Materials Science and Engineering, Massachusetts Institute of Technology
Grand Ballrooms, 2nd Floor

6:00 p.m. – 7:30 p.m.
Evening Reception
Moshulu at Penn’s Landing


Wednesday, July 31

7:30 a.m. – 8:30 a.m.
Coffee, Tea, Juice
Columbus A & B and Foyers, 2nd Floor

Reflect, Recharge, Refocus

8:30 a.m. – 9:30 a.m.
Sessions

Less Is More: How to Write Microcopy that Works
Sofia Tokar, University of Rochester
Grand Ballroom A, 2nd Floor

Content KonMari: Create Content That Sparks Joy!
Conny Liegl, California Polytechnic State University
Grand Ballrooms B & C, 2nd Floor

9:30 a.m. – 9:45 a.m.
Break

9:45 a.m. – 10:45 a.m.
Sessions

That GIF is my Jam!: Creating Offbeat Content For Higher Ed
Andrew Cassel, University of Alaska Fairbanks
Grand Ballroom A, 2nd Floor

Get It Going, Get It Done: Making Project Management Work for You
Megan Miller, RHB; Andrew Meyers, Hope College
Grand Ballrooms B & C, 2nd Floor

10:45 a.m. – 11:00 a.m.
Mimosas & Brunch
Columbus A & B and Foyers, 2nd Floor

11:00 a.m. – 12:00 p.m.
General Session
Creating A Plan: Takeaways from eduWeb 2019
eduWeb Team
Grand Ballrooms, 2nd Floor

12:00 p.m. – 12:15 p.m.
Closing Remarks
Grand Ballrooms, 2nd Floor

1:30 p.m. – 5:00 p.m.
Master Class (additional cost)
Crisis Communications
Innovation, 3rd Floor