Sunday, July 28 | Monday, July 29 | Tuesday, July 30 | Wednesday, July 30

Sunday, July 28th:

11:00 am – 4:00 pm
Philadelphia Excursions — Location TBA

4:30 pm – 6:00 pm
Badge Pickup at Registration — Location: 2nd floor, USS Olympia room

5:00 pm – 6:00 pm
eduWeb Networking — Location TBD

6:00 pm – 8:00 pm
Group Dinners — Location: TBA

7:00 pm – 9:00 pm
Game Night
— Location: TBA


Monday, July 29th:

7:30 am – 5 pm: Badge Pickup at Registration – 2nd floor, USS Olympia

8:30 am – 10:00 am: Workshops (additional cost)

Beware of Instagramnesia: Learn From the Past, Live in the Present, and Prepare for the Future on the Social Platform That IS Social Media for Your Current and Prospective Students
Jon McBride, Brigham Young University

You Get a Framework! Crafting Strategy, Goals, and Metrics
Erin Supinka, Dartmouth College

10:00 am – 10:15 am: Break

10:15 am – 11:45 am: Workshops

Think Like an Analyst: Mastering Analytics Essentials and More
Joshua Dodson, VisionPoint Marketing

Cultivating Creativity
Amma Marfo, Independent Higher Education Professional

11:45 am – 1 pm: Lunch Break (on your own)

1 – 1:15 pm:  Welcoming Remarks — Grand Ballroom

1:15 – 2:15 pm:  Keynote — “Global Observations on Social Media” — Eric Stoller

2:15 – 2:30 pm:   Break

2:30 – 3:15 pm: Sessions

Content and Email Marketing — We’re All in This Together: Creating an Email Marketing Working Group — Amanda Whitbred, Swarthmore College

Social Media — Inclusion for All! Making Your Social Media Content MORE Accessible — Erika Forsack, Virginia Commonwealth University

Using Data and Analytics — The Link Between Us: Developing a Common Language Between Content Strategy and Digital Analytics — Mandee Englert, Penn State University

Web/Mobile Design and Strategy — Make Every Day a Giving Day: How Dartmouth’s Campaign Website Borrows From Crowdfunding to Encourage Broad Participation — Sarah Maxell Crosby, Dartmouth College

Other Duties As Assigned — Don’t Make Me Math: Introducing Analytics to the Uninitiated — Vanessa Cook, University of Mississippi

3:15 – 3:30 pm:  Break

3:30 pm – 4:15 pm: Sessions

Content and Email Marketing — Getting Personal to Get Results: Making Website Personalization a Part of Your  Marketing Strategy — Eric Meier, Bryant University; Jason Smith, OHO Interactive; Eric Fullerton, Acquia

Social Media — The Life Changing Magic of Closing Accounts: Increase Engagement & Spark Audience Joy — Rebecca Stapley, Nazareth College

Using Data and Analytics — Meet Sarah (How a CRM Changed How We Do E-Recruitment) — Kris Hardy, Messiah College

Web/Mobile Design and Strategy — From Catastrophe to Compliance: Navigating the WCAG 2.0 AA Quagmire — Dave Carpenter and Jennifer Garvey of Colorado State University and Jenny Slaughter, NewCity

Other Duties As Assigned — Can You Post Our .txt File to Facebook? How to Use Free Data to Take Back Control of Your Social Media Accounts — Kara Sassone, OHO Interactive and Jackie Vetrano, UNC Chapel Hill

4:15 – 4:30 pm: Break

4:30 – 5:15 pm: Sessions

Content and Email Marketing — Using Journey Mapping to Drive Digital Enrollment Content — Matthew Sluzinski, Mayo Clinic College of Medicine and Science; Vaughn Shinkus, Ruffalo Noel Levitz

Using Data and Analytics — How Thurgood Marshall Got Their Donor Marketing to Pay Off with Content Analytics — Steven Saint-George, Thurgood Marshall College Fund and Krista LaRiviere, Mintent

Web/Mobile Design and Strategy — Humanizing the Digital Experience — Jason Buzzell, University of Nebraska at Omaha

Other Duties As Assigned — Rethinking Web Governance: One Size Does Not Fit All — Nathan Gerber, Utah Valley University and David Morton, OmniUpdate 

5:15 – 6:15 pm: Welcome Reception — Columbus and Grand Foyers, 2nd flr

6:45 – 8:45 pm: Group Dinners — meet in lobby

7:15 – 10:15 pm: Pub Crawls/Scavenger Hunt — meet in lobby

Tuesday, July 30th:

7:30 am – 5 pm: Registration – USS Olympia, 2nd floor

7:30 – 8:30 am: Breakfast – 2nd floor

8:30 – 9:15 am: Sessions

Content and Email Marketing — How Personalization Marketing Yields Results (Through a Customized College Acceptance Video) — Melissa Horvath-Plyman, Ramapo College of New Jersey and Robert Josic, Ramapo College of New Jersey

Social Media — How to Train Your Dragons (and Find your Campus Unicorns) — Vanessa Cook, University of Mississippi

Using Data and Analytics — Analytics, Please: Helping Departments Understand the Data — Nathan Gerber, Utah Valley University

Web/Mobile Design and Strategy — Superior Sites Come from Superior Plans: Why Research-Driven Design Wins — Ryan Pudloski, Paskill Stapleton & Lord

Other Duties As Assigned — Turning a Bell Tower Into a TV Studio — Megan Monaghan and David Hoyt, Kenyon College

9:15 – 9:30 am: Break

9:30 – 10:15 am: Sessions

Content and Email Marketing — Every School NEEDS to do THIS! — Christopher Young, West Virginia University and Jeremy Tiers, Tudor Collegiate Strategies

Social Media — Improving Campus Community Safety Through Social Media — Matt Shelosky, New York University

Using Data and Analytics — Drinking From a Fire Hose: Navigating Data Analytics in Higher Ed — Cameron Collins, Vanderbilt University and Jesse Homan, Converge Consulting

Web/Mobile Design and Strategy — A Changing Web Landscape, and Moving to Micro-Services –– Anthony Grutta and Sean Tierney, Northeastern University

Other Duties As Assigned — Break Free of the Redesign Cycle: The Team, Tools, and Partners You’ll Need — Dan MacArthur, Susquehanna University and Jim Edmunds, Ingeniux

10:15 – 10:30 am: Break

10:30 – 11:15 am: Sessions

Content and Email Marketing — Location, Location, Location: How Stevenson University leverages geo-fenced and geotargeted digital marketing tactics to connect with prospective undergraduate and non-traditional students — John A. Buettner, Stevenson University and Ed Neenan, SAI Digital

Social Media — What is the Story with Stories? –– James Marko, New Jersey Institute of Technology

Using Data and Analytics — Avoiding Burn-Out with Measurement Strategy, Karine Joly, Higher Ed Experts

Web/Mobile Design and Strategy — Herding Cats – a Practical Primer on Leading a Successful Website Redesign — Jason Smith, OHO Interactive

Other Duties As Assigned — So You Want to Start a Podcast (Or Your Boss Does) — Jenna Spinelle, Penn State University

11:15 – 11:45 am: Networking with Strategic Partners

11:45 am – 1 pm: Summit Club Awards and Social Lunch

1 – 2 pm: General Session Presentation: E-Expectations 2019: Update Your Digital Marketing and Web Strategies to Meet Your Markets — Stephanie Geyer, Ruffalo Noel Levitz and Lance Merker, OmniUpdate

2 – 2:15 pm: Break

2:15 – 3 pm: Sessions

Social Media — How Does Social Media Affect College Choice, Access to College for Underrepresented Groups, and Transition to College? Key Findings and Recommendations From a Doctoral Dissertation Research Study –– Melissa Horvath-Plyman, New York University/Ramapo College of New Jersey

Using Data and Analytics — GDPR is Basically Consent — Morgan Hammond, Texas A&M University and Courtnie Ridgway, Tarleton State University

Web/Mobile Design and Strategy — Fact: Strategically Designed Microsites Can Increase Conversions — Greg Coticchia, Carnegie Mellon University and Abu Noaman, Elliance

Other Duties As Assigned — No Budget? No Problem!: How UNC Greensboro Managed a Website Redesign on a Shoestring — Kacy McAdoo and Katie MacInnes, University of North Carolina at Greensboro

3 – 3:15 pm: Refreshment Break

3:15 – 4:00 pm: Sessions

Content and Email Marketing — A Star is Born: Student Creators, Storytellers & Allies — Rachel Tilley and Victoria Marzilli, Harvard University

Social Media — Hitting Qualitative Communications Goals Through Social Media –– Jenny Li Fowler, Massachusetts Institute of Technology 

Using Data and Analytics — Improve your Data Collection and Lead Generation Processes to Push Past your Enrollment Goals – Winfred Walker, Morehouse College and Christina Juarez, Formstack

Web/Mobile Design and Strategy — Don’t Ignore 50 Million People: How to Make Your Content Accessible — Jennie Powers, Auburn University and Stephen Tidmore, Mighty Citizen

Other Duties As Assigned — Festival of Excellence: Celebrating Academic and Creative Scholarship — Jacob Ward, Southern Utah University

4:00 – 4:15 pm: Break

4:15 – 5:00 pm: Sessions

Content and Email Marketing — Giving Days: Tips for Building a Content-First Marketing Strategy — Amanda Bradley and Anthony LaRosa, UConn Foundation

Social Media — How to Advertise to Gen Z — Jodi Neal, Community College of Baltimore County & Jordan Wenzel, Glacier

Using Data and Analytics — Understanding Social Media Insights in Order to Effectively Use Digital Media — Braden Becknell, Coastal Bend College

Web/Mobile Design and Strategy — Change Clients to Partners By Adopting a Consulting Model — Lisa Hitt, George Mason University

Other Duties As Assigned — Dealing with Harsh Headlines: Communication & Marketing’s Role in Successful Crisis Management — Daniela Huynh and Katy Spencer Johnson, Quincy College

5 – 6:00 pm: Keynote — Grand Ballroom

6 – 7:30 pm: Evening Reception Moshulu at Penn’s Landing

Wednesday, July 31st:

7:30 – 8:30 am: Coffee, Tea, Juice — 2nd floor

Reflect – Recharge – Refocus

8:30 – 9:30 am: Sessions

Less Is More: How to Write Microcopy that Works –– Sofia Tokar, University of Rochester

Content KonMari: Create Content That Sparks Joy!
Conny Liegl, California Polytechnic State University

9:30 – 9:45 am: Break

9:45 – 10:45 am: Sessions

That GIF is my Jam!: Creating Offbeat Content For HigherEd –– Andrew Cassel, University of Alaska Fairbanks

Copy That! Crafting Headlines, Copy and Other Content that Clicks with Your Audience –– Donna Talarico, Independent Content Writer and Speaker

10:45 – 11 am: Mimosas & Brunch (pick up and take to 11 am session)

11 am – Noon: Session

Creating A Plan: Takeaways from eduWeb 2019

Noon – 12:15 pm: Closing Remarks

1:30 – 5 pm: Master Class: Crisis Communications   (additional cost)