Announcing Our First Workshop for #eduWeb19: Beware of Instagramnesia

Thinking about attending eduWeb this July? Then you probably already know about our reputation for strong programming covering a wide range of topics surrounding higher education marketing. This year, we’re taking this to the next level with a series of pre-conference workshops from some of the best and brightest in the industry. Today, we’re announcing our first workshop from one of our favorite eduWeb regulars, Jon McBride of Brigham Young University.

Beware of Instagramnesia: Learn from the past, live in the present, and prepare for the future on the social platform that IS social media for your current and prospective students

You’re flooded with content and trying to juggle a list of social media responsibilities that doesn’t seem to stop growing. It can be easy to forget where we’ve come from and where we’re going. In this workshop, step back and take a couple hours to examine your content strategy and storytelling on Instagram in a collaborative environment with the people managing all of those other higher ed social media accounts you mean to look at more but never have the time. We’ll talk about stories, highlights, takeovers, IGTV, GIFs/stickers, user-generated content and more. But more important than just talking, we’ll actually be showing our content from our respective institution and lessons learned in a collaborative, idea-generating environment. See how, and with what, other social media managers just like you are finding success, learning and adapting. So please join us. The more of us we can get together in this room, the more experiences we have to learn from.

About Jon: An overly-polite, hockey-playing Canadian by birth, Jon McBride transplanted to Utah in 2001 and hasn’t found a reason to leave. Jon is one of the few digital marketers who can say he’s been working in social media for 10+ years. He started Weber State’s social accounts in 2008, shortly after Facebook Pages were launched. Jon is now a media relations and social media manager at BYU where he brings a media relations approach to spreading the digital reach of the university. Jon writes feature stories, pitches to media, oversees social strategy campus-wide and manages an amazing student street team. Jon’s most unique professional accomplishment was landing a pitch to Beyoncé’s publicist and getting a post out to her 63 million Facebook followers. His recent focus has been tackling tough topics such as sexual assault, consent, hate speech and mental health through institutional Instagram stories.