Support Your Institutions Goals with Strategies and More Thanks to Our Fourth #EduWeb19 Workshop

What’s better than three amazing pre-conference workshops? How about FOUR amazing pre-conference workshops?! In the past few weeks, we’ve introduced you to our workshop leaders: Jon McBride from BYU, presenting on how to “Beware of Instagramnesia”; Joshua Dodson from VisionPoint Marketing, telling you how to “Think Like an Analyst”; and Amma Marfo, talking about “Cultivating Creativity”. And now we’ve got one more for you from Dartmouth’s Erin Supinka. With a lineup this strong, your biggest #eduWeb19 challenge will be deciding which workshop to attend!

You Get a Framework! Crafting Strategy, Goals, and Metrics

A strong and thoughtful social presence can be a powerful supporting element in larger communication and institution initiatives. Often times though, we’re left to build a strategy as a separate entity and left out of the larger strategic conversations, leaving digital communicators grasping at straws when it comes to proving the value of our work.

In this workshop, we’ll walk through how Dartmouth built out its current social media strategy and program using existing and public institutional statements, stories, and site structures, workshopped it with leadership, and built out an analytics reporting process to measure success.

Workshop attendees will learn how to:

  • Identify and build strategic frameworks in line with their institution’s existing mission, values, and content
  • Define or fine tune their content shop’s mission
  • Develop voice and tone documentation
  • Customize template worksheets to fit their own reporting and analytic needs
  • Use these frameworks, data, and templates to get buy-in from leadership

As a team of one, Erin’s built out a handful of tools, resources, and workflows that help streamline and simplify this process as much as possible and can be applied to teams and workflows (big and small)! Attendees will leave with access to these resources as well as a foundation to build out their social media or content strategy. Anyone in charge of their institution’s social media content, management, and analytics or who wants to have a better understanding of what goes into managing an organization’s digital content and engagement should attend.

About Erin: Erin Supinka is a digital strategist with eight years of experience helping higher education institutions communicate with and engage their target audiences. She currently serves as the assistant director for digital engagement at Dartmouth College. Erin leads the institution’s social media program and works with senior leadership to identify the most effective ways to disseminate key messages across digital platforms, and tracks the success of those messages across multiple channels. She’s also fluent in doggo and puppers and is a budding brand manager for Fern and Cedar, her two rescue dogs.