Amma Marfo: Cultivating Creativity

Cultivate Creativity with #eduWeb19’s Third Pre-Conference Workshop

Last summer at #eduweb18, our attendees had the privilege to hear from Amma Marfo as our closing keynote speaker. Her presentation was so engaging and inspiring that we just KNEW we had to have her back this year.

In the past few weeks, we’ve introduced two of our pre-conference workshops for #eduweb19: “Beware of Instagramnesia” with BYU’s Jon McBride and “Think Like an Analyst” with VisionPoint Marketing’s Joshua Dodson. Today, we’re excited to announce Amma as our third workshop presenter.

Cultivating Creativity

As the demographics of campuses nationwide shift, our outreach efforts to these students must change accordingly. In this interactive and insightful session, speaker, facilitator, and former student affairs professional Amma Marfo will help you to rethink how we authentically portray the experience of marginalized and underrepresented students- be it through marketing materials that draw students to the campus, or through development and advancement efforts that highlight their lasting achievements and impact. The session will introduce a framework for creative thinking that could change the way you create campus alliances, identify newsworthy students and initiatives, and share these stories thoughtfully. How can we move beyond ensuring that these students are visible, and toward a philosophy and practice that ensures they’re understood and accepted?

About Amma: Amma is a dynamic and sought-after speaker on topics such as leadership, group dynamics, learning and optimizing the temperament of your organization, cultivating environments that encourage creativity, and incorporating your values into your work and larger goals. She speaks on college and university campuses across the country, at regional and national conferences, and has partnered with organizations like HubSpot, Wayfair, Startup Institute Boston, and General Assembly.

An avid and prolific writer, Amma writes often for her own blog, is a contributing editor to the Niche Movement Blog, and guest blogs in a variety of other places, including IdeaBlend EDU, NASPA SLP-KC and TKC blogs, and The Good Project. She is the author of three books: The I’s Have It: Reflections on Introversion in Student Affairs, Light It Up: Engaging the Introverted Student Leader, and Cultivating Creativity: How to Create on Campuses, In Corporations, +Beyond.