eduWeb Digital Summit Schedule

Our full program can be found on our 2018 eduWeb mobile app, sponsored by Hannon Hill.  This app will allow you to see all of the sessions, connect with others in the eduWeb community and ensure that you don’t miss a single event.  Please turn on notifications for the duration of the 2018 eduWeb Digital Summit as this will be our primary way of communicating with you.

Download the eduWeb Digital Summit 2018 mobile app on Android or iOS now. You can also view the app on your laptop.

11 am through 4 pm –  San Diego Excursion Ideas: meet new friends and explore the city! Meet in hotel lobby.
[Sign up for an excursion here]

4:30 – 6 pmBadge Pickup at Registration — Santa Fe room, 1st floor

5 – 6 pmeduWeb Networking – Lobby Bar (NEED name badge and drink ticket)

6 pmGroup Dinners – Meet and network with new friends at one of the local restaurants – meet in Lobby (a list of local restaurants will be given to you or you can pick your own)

7 – 9 pm – Game Night – Join your fellow attendees for an evening of gaming and networking. – Plaza Room, 2nd floor

8:30 a.m. – 10:00 a.m.

Crisis Communication
Benson Hendrix, Digital Manager – University of New Mexico
California B 

GDPR: Digital Communications & New European Privacy Rules
Bob Johnson, Owner – Bob Johnson Consulting, LLC
California C 

10:00-10:15 a.m. break

10:15 a.m. – 11:45 a.m.

How to S.I.F.T. Through Your Content For Accessibility
Justin Gatewood, Web, Sharepoint & Cloud Systems Admin – Victor Valley College
California B

How to Align Print and Web, Build a Team and Set a Strategy That Benefits Both
Sherri Kimmel, Editor, Bucknell Magazine – Bucknell University
Heather Johns, Director of Content Strategy –Bucknell University
California C

11:45 a.m. – 1:00 p.m.
Break for lunch – Opening remarks at 1:00 p.m.

1 – 1:15 pm: Welcoming Remarks
California B & C

1:15 – 2:15 pm:

Opening Keynote: Gini Dietrich
CEO of Arment Dietrich
Author of Spin Sucks
California B & C

2:30-3:15 pm

Content and Email Marketing Track: Think Inside the Sphere: How to Create Effective 360° Content  
Dominique Benjamin, Digital & Social Media Coordinator – Texas A&M University
La Jolla

Web Tools and Hacks Track: Zero to Hero: How to Build a Brand on Campus
Nicholas Dunlap, Marketing & Promotions Coordinator/Project Manager – Texas State University
Sierra Room

Social Media Track: Using an Instagram Story to Help Sexual Assault Victims: Don’t Shy Away From Tough Topics on Social
Jon McBride, Media Relations and Social Media Manager – Brigham Young University
Joe Hadfield, Director of Online Communication –Brigham Young University
Plaza Room

Using Data and Analytics Track: Understanding the Student Journey: Using Website Data to Understand Your Prospects and ROI
Melissa Rekos, EVP – Digital Services – Carnegie Communication
Matt Hutaff, Director of Digital Communication – University of La Verne
Del Mar Room

Web/Mobile Design & Strategy Track: The Launch Is Not the End: Continuous Improvement for the Human-Centered Web
Charlotte Ruttle, Engagement Strategist – Domain7
Jaye Howard, Manager of Web Strategy & Interactive Services – Redlands University
Santa Fe Room

3:15-3:30 – break

3:30-4:15 pm

Content and Email Marketing Track: Why Faculty are One of Your Greatest Marketing Assets  
Clayton A Dean, Co-Founder, Circa Interactive Inc.
Faculty Presenter – TBA
Santa Fe Room

Web Tools and Hacks Track: Panel
eduWeb Panel
Plaza Room

Social Media Track: Social Media: Extreme Makeover Edition for Small Colleges
Amanda Lucas, Director of Social Media and Digital Recruiting – Spalding University
La Jolla Room

Using Data and Analytics Track: Don’t Make Me Math: Introducing Analytics to the Uninitiated
Vanessa Cook, Project Manager for Digital Marketing – University of Mississippi (Ole Miss)
Sierra Room

Web/Mobile Design & Strategy Track: Designed by Committee: An Analytics and User-Focused Approach to the Overhaul of the K-State Global Campus Homepage
Neal Wollenberg, Web Developer – Kansas State University
Del Mar Room

4:15 – 4:30 pm: Break

4:30-5:15 pm

Content and Email Marketing Track: BusinessFeed x3: Streamlining Content Across Cornell’s New Powerhouse College  
Katelyn Godoy, Strategic Content Manager, Integrated Marketing –Cornell University – SC Johnson College of Business
Stephen App, Account Director – eCity Interactive
Plaza Room 

Web Tools and Hacks Track: Creating High-Level Video In-House With a Small Team & Budget
Ian Dunne, Director of Communications & Marketing – William Peace University
Christopher J. Newman, Digital Media Coordinator – William Peace University
La Jolla Room

Social Media Track: Social Media: A Strategy Not a Channel
Jim Paskill, President – Paskill Stapleton & Lord
Janet Sieff, Director, Business Development – Paskill Stapleton & Lord
Chandler Roberton, Digital Content Writer – Paskill Stapleton & Lord
Santa Fe Room

Using Data and Analytics Track: A Road Map to Profitability: How College Fundraising Can Apply Data Science to Increase the Bottom Line
Cheri Sullivan, Director of Advancement Services – St. Edward’s University
Lisa Corvese, Practice Lead – Archetype Consulting
Del Mar Room

Web/Mobile Design & Strategy Track: Multiple Audiences, Distinct Needs How the DeSales University Website Was Redesigned to Meet the Diverse Needs of Undergraduate, Graduate and Adult Learners 
Kristin Laudenslager, Director of Web Communications – DeSales University
Mark Dabrowski, Vice President – SAI Digital
Sierra Room

5:15 – 6:15 pm: Welcoming Reception (among the exhibitors)

6:45 pmGroup Dinners – Meet and network with new friends at one of the local restaurants – meet in Lobby (a list of local restaurants will be given to you or you can pick your own)

7:15 pm

Pub Crawls

7:30 am – 5 pm: Registration — Pacifica Room

7:30 – 8:30 am: Breakfast  – Rooms To Be Announced

8:30-9:15 am

Content and Email Marketing Track: Collaborate and Communicate: Highlighting Campus Successes on Social Media  
Kati Hartwig, Coordinator, Social Media and Digital Marketing – Youngstown State University
Del Mar Room 

Web Tools and Hacks Track: Mastering Data-Driven Marketing with AI
Mauricio Acevedo, Digital Marketing Director – Pepperdine University
Connie Quach, Vice President (Products) – ConDati
Plaza Room

Social Media Track: Allies in Advancement: Molding Students Into Savvy Social Media Users
Bill Zimmerman, Social Media Manager/Lecturer – Penn State
La Jolla Room

Using Data and Analytics Track: Three Chords and You’re a Rock Star: Mastering the Analytics Essentials
Joshua Dodson, Director of Research and Integrated Marketing– VisionPoint Marketing
Alan Etkin, Senior Analyst, Web Analytics – British Columbia Institute of Technology
Santa Fe Room

Web/Mobile Design & Strategy Track: 100s of users, 10,000s of pages, many designs: how to manage it?
Aren Cambre, Director of Web Development Services – Southern Methodist University
Sierra Room 

9:15-9:30 – Break

9:30-10:15 am

Content and Email Marketing Track: How to Create a Team of Content Superstars   
Justin Liang, Senior Manager, Strategic Marketing & Communications – University of Queensland
Sierra Room 

Web Tools and Hacks Track: Take Back Your Day with Google Analytics Automation Hacks
Abigail Matchett, Consultant, Analytics & Insights at HS2 Solutions (LunaMetrics)
La Jolla Room

Social Media Track: When the Unthinkable Happens: Preparing for and Communicating Through an On-Campus Crisis
Allison Matherly, Coordinator of Digital Engagement, Adjunct Instructor – Texas Tech University
Santa Fe Room

Using Data and Analytics Track: Driving Leads With LinkedIn and Display
Ryan Burch, Managing Director, West – Cybba Inc.
Robin Gronlund, Associate Vice President for Marketing & Creative Services – Middlebury College
Del Mar Room

Web/Mobile Design & Strategy Track: Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Moments  
Gene Begin, Vice President, Marketing & Communications – Wheaton College
Vaness Theoharis, Director of Digital Marketing –OHO Interactive
Plaza Room 

10:15-10:30 – Break

10:30-11:15 am

Content and Email Marketing Track: The Big Poet Give: How Whittier Made Its Giving Day Super   
Edna Becerra, Associate Director of Web Strategy and Multimedia –Whittier College
Michael McFall, Associate Director of Digital Communications –Whittier College
La Jolla Room 

Web Tools and Hacks Track: Be On Your Best Behavior [Driven Development]
Donald St. Martin, Software Application Developer – Texas A&M
Del Mar Room

Social Media Track: Help Me, Help You – Building a University Brand Ambassador Program #TheStateWay
Terry Coniglio, Director, Content Strategy – Georgia State University
Rob Fougner, Field Account Executive – Hootsuite
Sierra Room

Using Data and Analytics Track: Data Integration for Improved Website
Julie Gacnik, Owner & Principal – Peak Marketing Insights
Kathryn Joy, Marketing Automation & Data Specialist, Marketing Insights & Communications – University of St. Thomas
Santa Fe Room

Web/Mobile Design & Strategy Track: Design Systems for .EDU 
Jill Neely, Digital Creative Director – ologie
Dr. J.D. Thomas – Assistant Dean -Special Projects – Rutgers University
Plaza Room

11:15-11:45 am: Networking with Exhibitors 

11:45 am-1:00 pm —

  • Summit Club Awards & Winners
  • Social Lunch

California B & C

1:00-2:00 pm: General Session 

E-Expectations 2018:  How Online Expectations Change for Today’s Prospective Students and Parents
Lance Merker – CEO – OmniUpdate
California B & C

2 -2:15 pm: Break

2:15-3 pm

Content and Email Marketing Track: We Go Together Like… Content and UX  
Conny Liegl, Senior Designer for User Experience, Web, and Graphics – Cal Poly State University
Sierra Room 

Web Tools and Hacks Track: Tales From a Re-Brand
Michael Barry, Account Executive, Marketing – University of Virginia
Gene Lewis, Chief Creative Officer – Digital Pulp
Plaza Room

Social Media Track: The Power of the Pack
Nicholas Love, Director of Social Media Strategy Hub – North Carolina State University
Santa Fe Room

Using Data and Analytics Track: Data
Justin Gatewood,
Del Mar Room

Web/Mobile Design & Strategy Track: The Dreaded OCR Letter: How to Fix Accessibility Issues
David Morton, Sales Engineer – OmniUpdate
La Jolla Room 

3 -3:15 pm: Refreshment Break

3:15-4 pm

Content and Email Marketing Track: Real Life Examples of Using Conversational AI to Engage and Enroll More Students
Andrew McCraith, VP Corporate Development – Conversica
Del Mar Room

Web Tools and Hacks Track: The Only Time It’s Okay to Plagiarize in Higher Ed: Lessons in Communication From the NYU.edu Redesign
Katie Santo, Web Training & Content Support Specialist – New York University
Debbi Litt, Digital Communication Specialist – New York University
La Jolla Room

Social Media Track: A Tale of Strategy Discovery and Triumph
Erin Supinka, Assistant Director of Digital Engagement – Dartmouth College
Plaza Room

Using Data and Analytics Track: How to Turn Data into Knowledge into Action
Glenn Friesen, Lead Information Architect & SEO Specialist – University Marketing at Cal Poly
Santa Fe Room

Web/Mobile Design & Strategy Track: Connecting and Engaging Stakeholders to the EdTech Stack Through Web
Sheetal Patel, Content Lead, Content & Educational Design Strategist – Stanford University – School of Business
David Kozhuk, CEO – uConnect
Sierra Room

4-4:15 pm – Break

4:15-5 pm

Content and Email Marketing Track: Making Email Better  
Natalie Ipson, Media Relations Manager – Brigham Young University
Sierra Room 

Web Tools and Hacks Track: All the Cool Kids Are Doing It: Instagram Story Inspiration From Top Influencers
Lindsey Marcus, Web Content Coordinator – Oklahoma City University
Del Mar Room

Social Media Track: Why Every Marketing Plan Should Include Micro Influencers
Matt Diteljan, CEO – Glacier
La Jolla Room

Using Data and Analytics Track: Personalize for Impact: Using Data to Create Personalized Website Campaigns
Jason Smith, Managing Director and Founder – OHO Interactive
Plaza Room

Web/Mobile Design & Strategy Track: Let Your Audience Do the Work: Capitalizing on User-Generated Content
Garrett Bingaman, Senior Multimedia/UX Designer – Purdue University
Ryan Farrell, Digital Marketing Specialist – Purdue University
Santa Fe Room 

5:00 to 6:00 – Keynote: Amma Marfo
Author and Higher Ed Speaker/Practitioner
California B & C
Sponsored by: 

 

 

 

6 – 7:30 pm: Evening Reception at Tin Roof
Sponsored by OmniUpdate and eduWeb
Tin Roof

Reflect, Refocus, Recharge — Presentations &  Topic Tables w/Brunch

Day 3 will help attendees take all they have learned and focus on reflecting so they can take these lessons back to their institutions.

7:30 to 8:30 a.m. – Coffee, Tea and Juice

8:30-9:30 am

How Deans and Vice Provosts Can (And Should) Leverage Social Media
Ryan Foland, Communications Manager – UCI
Michael Dennin, Vice President – UCI 
California B 

Instagram: Visualizing Your Mission
Amanda Savercool, Associate Director, Social Media UCLA Marketing and Special Events – UCLA
California C

9:30-9:45 break

9:45-10:45 am

Podcasting Live!
Jackie Vetrano, Online Marketing & Social Media Manager – University of North Carolina – Chapel Hill
Lougan Bishop, Web & Digital Media Manager – Belmont University
California B

Making Metrics Meaningful for Leadership and Non-Digital Staff
Tonja Deegan, Associate Director of Digital & Social Media – Stanford School of Engineering
California C

10:50 a.m – Doors open for mimosas and buffet at 10:50 a.m.
Santa Fe Room

11:00 a.m. – Noon – Creating A Plan (Takeaways from eduWeb 2018)
California B & C

12:00 p.m. – Closing Remarks

Chris Barrows, Conference Co-Chair
Joel Renner, Conference Co-Chair 
California B & C 

Post-Conference Master Class 

1:30 p.m. – 5 p.m 

The Road to Inbound: Generating Sustainable Prospective Lead Flows and Increasing Student Quality Through Content
Presented by Stephen App, Account Director, eCity Interactive
University Club (Offsite) 

Presentations by Track and Keynotes, Workshops and Master Class:

Website Accessibility – SIFTing Through Your Content
Justin Gatewood – Victor Valley College

How to Align Print and Web, Build a Team and Set a Strategy That Benefits Both
Sherri Kimmel – Bucknell University
Heather Johns – Bucknell University

GDPR: Digital Communications & New European Privacy Rules
Bob Johnson – Bob Johnson Consulting

When the Tweet Hits the Fan – Crisis Management
Benson Hendrix – University of New Mexico

 

Day 1 Keynote – Gini Dietrich – Author of Spin Sucks

Gini Dietrich Headshot

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Actively engaged in social media and blogging since 2006, Gini has advised many clients on how to incorporate digital media into a larger, and more integrated, marketing program. She can be found on Spin Sucks, Twitter, LinkedIn, Facebook, Pinterest, Google+, and Instagram.

Gini is also a highly sought-after speaker on the topics of social media, integrated marketing communications, public relations, and business growth via the web. Her expertise includes reputation management, crisis communications, social media, lead generation, content marketing, community development and engagement, and public relations. Gini and her firm have won countless awards from PRSA, IABC, PR News, and her work in the digital space created the opportunity for her to be named one of the top PR professionals in the world for three years running.

Gini is a graduate of Creighton University in Omaha, Nebraska, where she was the sole recipient of the Peter Kiewit four-year academic scholarship. She is a past president of PRSA Chicago, has served on the board of Counselor’s Academy, and serves on the board of three organizations.


Day 2 Keynote – Amma Marfo – Higher Education Writer, Editor, and Speaker

eduWeb is excited to welcome Amma Marfo as the closing keynote speaker for the 2018 Digital Summit.

Amma is a dynamic and sought-after speaker on topics such as leadership, group dynamics, learning and optimizing the temperament of your organization, cultivating environments that encourage creativity, and incorporating your values into your work and larger goals. She speaks on college and university campuses across the country, at regional and national conferences, and has partnered with organizations like HubSpot, Wayfair, Startup Institute Boston, and General Assembly.

An avid and prolific writer, Amma writes often for her own blog, is a contributing editor to the Niche Movement Blog, and guest blogs in a variety of other places, including IdeaBlend EDU, NASPA SLP-KC and TKC blogs, and The Good Project. She is the author of three books: The I’s Have It: Reflections on Introversion in Student AffairsLight It Up: Engaging the Introverted Student Leader, and Cultivating Creativity: How to Create on Campuses, In Corporations, +Beyond.

The 2018 eduWeb Digital Summit closing keynote is proudly sponsored by Higher Ed Experts, the online school for digital professionals and executives working in universities and colleges. Learn why more than 1,000 of your higher ed colleagues are alums of their 4-week online programs.

Image

Using an Instagram Story to Help Sexual Assault Victims: Don’t Shy Away From Tough Topics on Social
Jon McBride – Brigham Young University
Joe Hadfield – Brigham Young University

Social Media: Extreme Makeover Edition for Small Colleges
Amanda Lucas – Spalding University

Social Media: A Strategy Not a Channel
Janet Seiff – Paskill Stapleton & Lord
Jim Paskill – Paskill Stapleton & Lord
Chandler Roberton – Paskill Stapleton & Lord

Allies in Advancement: Molding Students Into Savvy Social Media Users
Bill Zimmerman – Penn State University

When the Unthinkable Happens: Preparing for and Communicating Through an On-Campus Crisis
Allison Matherly – Texas Tech University

Help Me, Help You – Building a University Brand Ambassador Program #TheStateWay
Terry Coniglio – Georgia State University

The Power of the Pack
Nicholas Love – North Carolina State University

A Tale of Strategy, Discovery, and Triumph
Erin Supinka – Dartmouth College

Why Every Marketing Plan Should Include Micro Influencers
Matt Diteljan – Glacier

Understanding the Student Journey: Using Website Data to Understand Your Prospects and ROI
Melissa Rekos – Carnegie Dartlet
Matt Hutaff – University of La Verne

Don’t Make Me Math: Introducing Analytics to the Uninitiated
Vanessa Cook – Ole Miss (The University of Mississippi)

A Road Map to Profitability: How College Fundraising Can Apply Data Science to Increase the Bottom Line
Lisa Corvese
Cheri Sullivan

Three Chords and You’re a Rock Star: Mastering the Analytics Essentials
Joshua Dodson – VisionPoint Marketing
Alan Etkin, Senior Analyst, Web Analytics – British Columbia Institute of Technology

Driving Leads With LinkedIn and Display
Ryan Burch – Cybba
Robin Gronlund – Middlebury College

Data Integration for Improved Website
Julie Gacnik – Peak Marketing Insights
Kathryn Joy – University of St. Thomas

Data
Justin Gatewood – Web, Sharepoint & Cloud Systems Administrator

Collecting Data and Taking Action
Glenn Freisen – Lead Information Architect – University of California Polytechnic

Personalized for Impact: Using Data to Create Personalized Website Campaigns
Jason Smith – Managing Director and Founder – Oho Interactive

Think Inside the Sphere: How to Create Effective 360° Content
Dominique Benjamin – Texas A&M University

Why Faculty are One of Your Greatest Marketing Assets
Clayton Dean – Circa Interactive Inc.
Melissa Withers, PhD – Associate Professor at the Institute for Global Health at the University of Southern California Keck School of Medicine

BusinessFeed x3: Streamlining Content Across Cornell’s New Powerhouse College
Katelyn Godoy – Cornell University
Stephen App – e-City Interactive

Collaborate and Communicate: Highlighting Campus Successes on Social Media
Kati Hartwig – Youngstown State University

How to Create a Team of Content Superstars
Justin Laing – University of Queensland – Australia

The Big Poet Give: How Whittier Made Its Giving Day Super
Edna Becerra – Whittier College
Michael McFall – Whittier College

We Go Together Like… Content and UX
Conny Liegl – California Polytechnic University (Cal Poly)

Real Life Example of Using  Conversational to Engage and Enroll More Students
Andrew McCraith – VP of Corporate Development

Making Email Better
Natalie Ipson – Brigham Young University

 

The Launch Is Not the End: Continuous Improvement for the Human-Centered Web
Jaye Howard -University of Redlands
Charlotte Ruttle – Domain7

Designed by Committee: An Analytics and User-Focused Approach to the Overhaul of the K-State Global Campus Homepage
Neal Wollenberg – Kansas State University

Multiple Audiences, Distinct Needs: How the DeSales University Website Was Redesigned to Meet the Diverse Needs of Undergraduate, Graduate and Adult Learners
Mark Dabrowski – SAi Digital
Kristin Laudenslager – DeSales University

100s of users, 10,000s of pages, Many Designs: How to Manage it?
Aren Cambre – Southern Methodist University

Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Moments
Gene Begin – Wheaton College
Vanessa Theoharis – OHO Interactive

Design Systems for .EDU
Jill Neely – Ologie
J.D. Thomas – Assistant Dean, Special Projects at Rutgers University

The Dreaded OCR Letter: How to Fix Accessibility Issues
David Morton – OmniUpdate

Connecting and Engaging Stakeholders to the EdTech Stack Through Web
Sheetal Patel – Stanford University
David Kozhuk – uConnect

Let Your Audience Do the Work: Capitalizing on User-Generated Content
Garret Bingaman – Purdue University
Ryan Farrell – Purdue University

Zero to Hero: How to Build a Brand on Campus
Nicholas Dunlap – Texas State University

eduWeb Panel
eduWeb

Creating High-Level Video In-House With a Small Team & Budget
Ian Dunne – William Peace University
Christopher Newman – William Peace University

Graduate with Honors by Mastering Data-Driven Marketing
Mauricio Acevedo – Pepperdine University
Connie Quatch – Condati

Take Back Your Day with Google Analytics Automation Hacks
Abigail Matchett – HS2 Solutions ( formerly LunaMetrics)

Be On Your Best Behavior [Driven Development]
Donald St. Martin – Texas A&M University

Tales From a Re-Brand
Michael Barry – University of Virginia
Colin Murphy – Digital Pulp

The Only Time It’s Okay to Plagiarize in Higher Ed: Lessons in Communication From the NYU.edu Redesign
Katie Santo – New York University
Debbi Litt – New York University

All the Cool Kids Are Doing It: Instagram Story Inspiration From Top Influencers
Lindsey Marcus – Oklahoma City University

 

 

Reflect, Refocus, Recharge — Presentations &  Topic Tables w/Brunch

Day 3 will help attendees take all they have learned and focus on reflecting so they can take these lessons back to their institutions.

7:30 to 8:30 a.m. – Coffee, Tea and Juice

8:30-9:30 am

How Deans and Vice Provosts Can (And Should) Leverage Social Media
Ryan Foland, Communications Manager – UCI
Michael Dennin, Vice President – UCI 
California B 

Instagram: Visualizing Your Mission
Amanda Savercool, Associate Director, Social Media UCLA Marketing and Special Events – UCLA
California C

9:30-9:45 break

9:45-10:45 am

Podcasting Live!
Jackie Vetrano, Online Marketing & Social Media Manager – University of North Carolina – Chapel Hill
Lougan Bishop, Web & Digital Media Manager – Belmont University
California B

Making Metrics Meaningful for Leadership and Non-Digital Staff
Tonja Deegan, Associate Director of Digital & Social Media – Stanford School of Engineering
California C

10:50 a.m – Doors open for mimosas and buffet at 10:50 a.m.
Santa Fe Room

11:00 a.m. – Noon – Creating A Plan (Takeaways from eduWeb 2018)
California B & C

12:00 p.m. – Closing Remarks

Chris Barrows, Conference Co-Chair
Joel Renner, Conference Co-Chair 
California B & C 

Post-Conference Master Class 

1:30 p.m. – 5 p.m 

The Road to Inbound: Generating Sustainable Prospective Lead Flows and Increasing Student Quality Through Content
Presented by Stephen App, Account Director, eCity Interactive
University Club (Offsite) 

1:30 p.m. – 5 p.m. – Master Class:

The Road to Inbound: Generating Sustainable Prospective Lead Flows and Increasing Student Quality Through Content
Presented by Stephen App, Account Director, eCity Interactive