Monday Keynote — 1 pm, August 7

(sponsored by FrescoData)

Life Lessons From A Reluctant Marketer

…as he shares valuable lessons from over his career and 30 years of life online.


C.C. Chapman
Author, Speaker


Meet C.C.:

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at

Tuesday General Session —  1 – 2 pm, August 8

E-Expectations 2017
Stephanie Geyer, VP, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz
Lance Merker, CEO & President, OmniUpdate

Tuesday Keynote —  5-6 pm, August 7

(sponsored by

Nikki Sunstrom
Director of Social Media
University of Michigan

Saving Social
The prominence of social media has not only altered the way in which we communicate personally, it has reshaped the information we consume and distorted the emotional responses and visual identities of its users. Brands have thrown traditional standards of customer service out the window in favor of sarcasm and savage online engagement. Sunstrum will reflect on how the University of Michigan stays true to its mission by actively leveraging targeted narratives, collaborative campaigns, and veiled content to motivate online and resident community members, subsequently creating ambassadors of facts and institutional values. Nikki Sunstrum, U-M Director of Social Media, will discuss her proactive approach to innovating digital conversations—informed by her innate belief in the power of social communications—and the strategic rules of engagement that have enabled her to cultivate social properties to increase education, understanding, and outreach globally. 

Meet Nikki: 
Nikki is responsible for developing innovative solutions to strategically leverage and advance interactive communications at one of the world’s top universities, Sunstrum excels at transforming organizations into pillars of global best practices among peers and industry professionals. Her collaborative and goal-oriented methods have expanded the impact and understanding of online communications universally.

Prior to assuming her current role, Sunstrum developed and coordinated the State of Michigan’s statewide social media footprint: reinventing constituent engagement, elevating transparency, and establishing Michigan as a trailblazer and leader for government social communications.