Thursday, August 10 — 9 am – 4:30 pm — Westin Copley Plaza

Creating an OmniChannel Marketing Plan for Higher Education

    presented by Stamats

Today’s higher education marketers and communicators know the value of having a presence on multiple channels. But how do you ensure that the messages are aligned and tell your story in the most effective manner?

This class will deconstruct an OmniChannel Marketing Plan into three component parts: brand marketing, direct marketing, and internal communication. We will take a deep dive into the critical parts of this plan, including the massive role that metrics and analytics play in your efforts, and how to use Google Analytics and other measurement tools appropriately.

This class will cover topics such as conducting a situation analysis, setting goals, audience definition, identifying target geographies, creating action plans, budgeting, faculty support of your efforts, and ROI measurement.

9 am – 4:30 pm
Noon – 1:15 pm – plated lunch