eduWeb Digital Summit Schedule

This eduWeb Schedule is tentative and subject to change. Full program will be available in mobile app.

7 pm – 9 pm: Pre-Conference Meet-up – Game Night! (brought to you by Oho Interactive)

Join your higher ed colleagues on Sunday night for some fun and games. Get to know one another over some new and classic tabletop games. This event will include Oho Interactive’s own Colleges Against Insanity.

Empire Room, 7th Floor

8 am – 5:30 pm: Registration — 4th Floor

8:30 – 11:30 am: Workshops (click here to see all workshop descriptions)

Train The Trainer: From Novice to Grandmaster

Katie Santo, New York University
Essex North, 3rd Floor

Top Task Websites: Content Design for Marketing Success

Bob Johnson, Bob Johnson Consulting
Essex South, 3rd Floor 

‘No Results’ No More! Practical Strategies the Pros Use to Improve Site Search and SEO for Higher Ed

Andrea Cole, Beacon
Logan Ray, Beacon
Essex Center, 3rd Floor


1 – 1:15 pm: Welcoming Remarks

1:15 – 2:15 pm:

Keynote: C.C. Chapman — Co-Author of “Content Rules”

(sponsored by FrescoData.com)

America South Ballroom, 4th Floor

2:30-3:15 pm

Content and Email Marketing Track:  Connect- Cultivate- Hook
Melissa Archuleta, Marketing Manager – Aten Design Group
Christine Coughlan, Director of Digital Strategy – Aten Design Group
America Center Ballroom, 4th Floor 

Web Tools and Hacks Track: To gif or Not to gif: Should You Use Emojis on Behalf of Your Institution?
Stephanie St. Martin, Brand Awareness Manager – The Ariel Group
Essex Center, 3rd Floor

Social Media Track: Stop, Collaborate and Listen: How to Use Instagram Story Takeovers w/ Students, Young Alumni and Employees to Boost Engagement and Broaden Your Institutional Voice 
Jon McBride, Media Relations and Social Media Manager – Brigham Young University
Essex North, 3rd Floor

Using Data and Analytics Track: Measure Your Success – How to Find Your Cost per New Student Acquisition
John King, Executive Director, Digital Marketing and Communications – Lone Star College
Lyndsey Pase and Jonathan Coen, Senior Web Designers – Lone Star College
America South Ballroom, 4th Floor

Web/Mobile Design & Strategy Track: Beyond the Nuts and Bolts: What You Really Need to Know About a Website Redesign
Tony Poillucci – VisionPoint Marketing
Jill Andrews, Assistant Director of Marketing, Research and Strategy – Anne Arundel Community College
Essex South, 3rd Floor

3:15-3:30 – break

3:30-4:15 pm

Content and Email Marketing Track: A Blueprint to Accelerated Graduate Recruitment
Jonas Seider, Managing Director, ProspectCloud
Essex Center, 3rd Floor

Web Tools and Hacks Track: Fast-Tracking Your Next Website Redesign with Drupal 8
Edna Becerra, Associate Director, Whittier College
Bob Rafferty, Managing Partner, Knowble Media
Ben McCombs, Senior Web Strategist, Knowble Media
America Center Ballroom, 4th Floor

Social Media Track: Reimagining Video on Social Media: Takeaways from Boston University
Emily Truax, Digital Engagement Associate, Boston University
Essex South, 3rd Floor

Using Data and Analytics Track: I Believe I Can See the Future: More than the Typical Analytics Routine
Joshua Dodson, Director of Digital Marketing – Bentley University
Essex North, 3rd Floor

Web/Mobile Design & Strategy Track: Move to Step 2: Understanding Accessibility Beyond Meeting Compliance
Eric Hodgson, Senior Business Analyst – Ingeniux
America South Ballroom, 4th Floor

4:15 – 4:30 pm: Break

4:30-5:15 pm

Content and Email Marketing Track: Digital Advertising Best Practices & How to Measure the Success of a Digital Media Campaign
Doug Mankiewicz, Director, Business Development – Orange142
Tom Bibby, Director, Orange142
Essex North, 3rd Floor

Web Tools and Hacks Track: What Not To Do On Your Website (if you want to recruit students)
Dana Evans, Senior Consultant – Paskill Stapleton and Lord
Missy Present, Director of Enrollment Management – Jewish Theological Seminary
Essex Center, 3rd Floor

Social Media Track: Global Social Trends and the Future of Social in Education
Phil Chatterton, Principal, Education – Hootsuite
Mike Petroff, Sr. Associate Director for Content Strategy – Harvard University
America South Ballroom, 4th Floor 

Using Data and Analytics Track: Feeding the Content Beast: Does it Work?
Deanne Taenzer, Vice President – ExpertFile
Ben Sullivan, Associate Director Digital Solutions – Loyola Marymount University
Essex South, 3rd Floor

Web/Mobile Design Track:  The State of Higher Ed Digital Teams
Jason Smith, Managing Director and Founder – OHO Interactive
Georgy Cohen, Associate Creative Director – OHO Interactive
America South Ballroom, 4th Floor

5:15 – 6:15 pm: Welcoming Reception — Location

7:15 pm

Pub Crawls (Meet in Lobby)

7:30 am – 5 pm: Registration — 4th floor

7:30 – 8:30 am: Breakfast — 4th floor

8:30-9:15 am

Content and Email Marketing Track: When Your Brand Isn’t Simple: Marketing the Arts and Sciences
Jeremy Schwab, Director of Integrated Marketing and Communications – Boston University College of Arts and Sciences
Essex Center, 3rd Floor

Web Tools and Hacks Track: PANEL – How an Interactive Online Calendar Helps Me Do My Job Better
Ed Garabedian, Manager of Digital Analytics – Johnson and Wales
Brandy Warren, Coordinator for Marketing Communications – University of Louisville
Myke Nahorniak, CEO, Localist
America Center Ballroom, 4th Floor

Social Media Track: The Facebook Conversation
Stephanie Armbruster, Senior Digital Marketing Strategist – BarkleyREI
Essex North, 3rd Floor

Using Data and Analytics:  Higher Ed Digital Analytics Road Map: How to Find Your Way on the Road to Marketing Measurement
Karine Joly, Executive Director – Higher Ed Experts
Essex South, 3rd Floor

Web/Mobile Design & Strategy Track:  PANEL Lightning OpenEDU – The Drupal Distribution for Higher Ed
John Kennedy, Project Manager – Acquia
Bjorn Thomson – Image X
Kevin Hu – ImageX
Brent Wilker – ImageX
America South, 4th Floor

9:15-9:30 – Break

9:30-10:15 am

Content and Email Marketing Track:  The Administrators Guide to Accessibility: Compliance and Beyond
Keana Lynch, Lead UI Director – Beacon
Essex South, 3rd Floor

Web Tools & Hacks Track:  Bots for Higher Ed Marketing
Bryan Fendley, Director of Web Services – University of Arkansas at Monticello
Essex North, 3rd Floor

Social Media Track:  When Good Tweets Go Bad! Social Media in the Crisis Age
Benson Hendrix, Social Media Manager – University of New Mexico
America South Ballroom, 4th Floor

Using Data and Analytics Track: Breaking Down Silos: Creating a University-Wide View of the Student Journey in Google Analytics
Sean Henri, Founder & CEO – Pepperland MarketingPepperland
Christine Celli, AVP of Digital Experience – Northeastern University
Esoos Bobnar, Digital Analytics Manager – Northeastern University

America Center Ballroom, 4th Floor

Web/Mobile Design & Strategy Track:  Social Media First Web Strategy to Reach Generation Z
Jeremy Sievers, Director of Web Communication and Digital Media – Drake University
Niki Smith, Digital Media Strategist – Drake University
Essex Center, 3rd Floor

10:15-10:30 – Break

10:30-11:15 am

Content and Email Marketing Track:  How Indiana University Uses Digital MKTG to Increase Diversity
Jonathan Pogact, Senior Director of Marketing – Fathom
Additional Speaker, TBA
America Center Ballroom, 4th Floor

Web Tools and Hacks Track:  A Dive into Creating and Executing a Digital Marketing Plan
Diane Kuehn, President – VisionPoint Marketing
Essex North, 3rd Floor

Social Media Track:  A – Gen Z: Guiding Comprehensive Social Media Management through Students
Crystal Howard, Alumni Relations Event Coordinator – Bridgewater State University
Essex North, 3rd Floor

Using Data and Analytics Track:  Stop Guessing What Your Users Want and Get Data
Victoria Merriman – Digital Loom
Essex Center, 3rd Floor

Web/Mobile Design & Strategy Track: You Are Not Your Target Audience: How William Peace University and SAI Digital Leveraged Student Insights to Deliver a Website Experience Geared toward Gen Z Audiences
Jeanne Ivy, Director of User Experience – SAI Digital
Ian Dunne, Director of Communications & Marketing – William Peace University
Essex South, 3rd Floor

11:15-11:45 am: Networking with Exhibitors 

11:45 am-1:00 pm —

  • Summit Club Awards & Winners
  • Social Lunch

America South Ballroom, 4th Floor

1:00-2:00 pm: General Session —

E-Expectations 2017: 

Stephanie Geyer, VP, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz
Lance Merker, CEO & President, OmniUpdate
America South Ballroom, 4th Floor

2 -2:15 pm: Break

2:15-3 pm

Content and Email Marketing Track: Using Social Listening to Uncover Content and Storytelling Opportunities
Dr. Liz Gross , Market Insights Manager, Great Lakes Higher Education Corporation.
Essex South, 3rd Floor

Web Tools and Hacks Track:  Accessibility:  It’s Not Just about Empathy- It’s a Human Right
Rich Paul, OmniUpdate
Essex North, 3rd Floor

Social Media Track:  The Power of Social Media for Advancement and Student Affairs
Ed Cabellon, Bridgewater State University
Tiffany Macauley, Bridgewater State University
Essex Center, 3rd Floor

Using Data and Analytics Track: The Integrated Journey of Social: Making the Case for Native Analytics
Gene Begin, Vice President of Marketing and Communications, Wheaton College
Vanessa Theoharis, Associate Director of Integrated Content, Babson College
America Center Ballroom, 4th Floor

Web/Mobile Design & Strategy Track:  A Behind-the-Scenes Look at a Real-World Redesign
Ross Morrone, Director of Marketing – Youngstown State University
Jennie Salamoun, User Experience Architect – NewCity
America South Ballroom, 4th Floor 

3 -3:15 pm: Refreshment Break

3:15-4 pm

Content and Email Marketing Track:  Representing Diversity on the Web: How to Create Inclusive Virtual Campus Environments
Conny Liegl, Senior Designer – California Polytechnic State University
Essex South, 3rd Floor

Web Tools & Hacks Track:  How to Punch up Your Press Releases (and other stories) for Social Media
Jeff Brown, Director, Social Media Communications – Baylor University
Essex Center, 3rd Floor

Social Media Track:  Focusing on the Student Journey to Inspire Real World Engagement through Social Media Campaigns
Katy Spencer Johnson – Quincy College
Daniela Huynh, Quincy College
America Center Ballroom, 4th Floor

Using Data and Analytics Track:  Really Cool Data
Renee Daly, Senior Consultant – SimpsonScarborough 
America South Ballroom, 4th Floor

Web/Mobile Design & Strategy Track:  Breaking Conventions in Higher Education Website Strategy- Structure and User Experience Design
Keith Rhodes, VP, Brand Strategy & Integrated Communications – Quinnnipiac University
Essex North Ballroom, 4th Floor

4-4:15 pm – Break

4:15-5 pm

Content and Email Marketing Track:  7 Steps to an Integrated Content Strategy
Carolyn Kent, Executive Strategy Director, Brand Experience – Ologie
Essex Center, 3rd Floor

Web Tools & Hacks Track:  Other Duties As Assigned: Developing A Podcast
Jackie Vetrano, Skidmore College
Daniella Nordin, Skidmore College
America South Ballroom, 4th Floor

Social Media Track:  We’ll Do It Live!
Steven Norris, Assistant Director, Social Media – Georgia Tech
Essex South, 3rd Floor

Using Data and Analytics Track: Using Behavioral Analytics to Improve Your Website Experience
Brett Patterson – SiteImprove
Essex North, 3rd Floor

Web/Mobile Design & Strategy Track:  S.I.F.T. Through Your Content for Accessibility
Justin Gatewood, Webmaster – Victor Valley College
America Center Ballroom, 4th Floor

5:00 to 6:00 – Keynote: “Saving Social” w/ Nikki Sunstrum

(sponsored by HigherEdExperts.com)

Nikki Sunstrum, University of Michigan
America South Ballroom, 4th Floor

6 – 7:30 pm: Evening Reception – Clery’s

(A 6 minute walk away from Westin at 113 Dartmouth Street, Boston, MA 02116)

Hosted By: OmniUpdate, Ruffalo Noel Levitz, eduWeb

Reflect, Refocus, Recharge — Presentations &  General Session w/Brunch

Day 3 will help attendees take all they have learned and focus on reflecting so they can take these lessons back to their institutions.

8:30-9:15 am

How To Take Great Pictures
Bret Clancey, Photographer (images feat. in Boston Globe, Buzzfeed, Boston Celtics, etc)
America Center, 4th Floor

9:30-10:15 am

How To Create Mobile Video (On A Budget)
Chris Bryant, Empire Studios
America South, 4th Floor

To Do Lists, Productivity and GTD (Getting Things Done)
Andrew Meyers, Hope College
America Center, 4th Floor

10:15 am – Brunch Begins

Mimosas to be provided 
America Center, 4th Floor

10:30 a.m. – Brunch and General Session – Empowering People to Make an Impact: Advocacy Marketing In Higher Education

Stephan Hovnanian, Content Solutions Architect – Bambu by Sprout Social
America Center, 4th Floor

11:00 a.m. – Creating A Plan – Takeaways from eduWeb 2017

Featuring the eduWeb Digital Summit team
America Center, 4th Floor

11:45 a.m. – Closing Remarks

Chris Barrows, Conference Co-Chair
Joel Renner, Conference Co-Chair 
America Center, 4th Floor


1:30-4:30 pm — Workshops (click here to see all workshop descriptions)

Building a Successful Campaign From Soup to Nuts

Jonas Seider, Prospect Cloud
Empire Room, 7th Floor

Content & Social Strategy: Your Guide To The Essentials

Jeremiah Barba, Digital Marketing Manager, Up&Up
Matt McFadden, Director of Marketing, Up&Up
Great Republic Room, 7th Floor

Accessibility in Practice: Integrating Accessibility into Team Roles and Workflows

Rob Carr, Oklahoma Able Tech
Helicon Room, 7th Floor 

9 am – 4:30 pm
Empire, 7th Floor

Master Class: 

Creating an OmniChannel Marketing Plan for Higher Education
presented by Stamats

Today’s higher education marketers and communicators know the value of having a presence on multiple channels. But how do you ensure that the messages are aligned and tell your story in the most effective manner?

This class will deconstruct an OmniChannel Marketing Plan into three component parts: brand marketing, direct marketing, and internal communication. We will take a deep dive into the critical parts of this plan, including the massive role that metrics and analytics play in your efforts, and how to use Google Analytics and other measurement tools appropriately.

This class will cover topics such as conducting a situation analysis, setting goals, audience definition, identifying target geographies, creating action plans, budgeting, faculty support of your efforts, and ROI measurement.


Schedule:
9 am – 4:30 pm
Noon – 1:15 pm – plated lunch

9:30am – 5pm

Virtual Reality & Education Symposium
(presented by VR Voice in partnership with eduWeb)
Maggiano’s Restaurant, 4 Columbus Ave., 5-minute walk from Westin

The VR and Education Symposium presented by VR Voice in partnership with EduWeb is the first dedicated conference focused on exploring the use cases and impact VR/AR is and will have to higher education. Learn from the early successes and failures that peers at other institutions have gone through exploring how best to utilize this new computing platform.

Monday: 8:30 – 11:30 am

Train The Trainer

Katie Santo, New York University
Location

Top Task Websites: Content Design for Marketing Success

Bob Johnson, Bob Johnson Consulting
Location

‘No Results’ No More! Practical Strategies the Pros Use to Improve Site Search and SEO for Higher Ed

Andrea Cole, Beacon
Logan Ray, Beacon
Location


Wednesday: 1:30 – 4:30 pm

Building a Successful Campaign From Soup to Nuts

Jonas Seider, Prospect Cloud
Location

Content & Social Strategy: Your Guide To The Essentials

Jeremiah Barba, Digital Marketing Manager, Up&Up
Matt McFadden, Director of Marketing, Up&Up
Location

Accessibility in Practice: Integrating Accessibility into Team Roles and Workflows

Rob Carr, Oklahoma Able Tech
Location