Thursday, August 10 — 9 am – 4:30 pm — Westin Copley Plaza
Creating an OmniChannel Marketing Plan for Higher Education
presented by Stamats
Today’s higher education marketers and communicators know the value of having a presence on multiple channels. But how do you ensure that the messages are aligned and tell your story in the most effective manner?
This class will cover topics such as conducting a situation analysis, setting goals, audience definition, identifying target geographies, creating action plans, budgeting, faculty support of your efforts, and ROI measurement.
9 am – 4:30 pm
Noon – 1:15 pm – plated lunch