eduWeb Digital Summit Schedule

This eduWeb Schedule is tentative and subject to change. Our full program when finalized will be available on-the-go on our mobile app. If you need a  Schedule Outline before the mobile app is available, here is a PDF.

Download the eduWeb Digital Summit 2018 mobile app on Android or iOS coming soon.

2 pm – 

Excursion Ideas: meet new friends and explore the city! More info TBA.

 

7 – 9 pm –

Game Night – TBA soon

8:30 a.m. – 10:00 a.m.

Crisis Communication
Benson Hendrix, Title – Company/Institution
Location 

GDPR: Digital Communications & New European Privacy Rules
Bob Johnson, Owner – Bob Johnson Consulting, LLC
Location

10:00-10:15 a.m. break

10:15 a.m. – 11:45 a.m.

Accessibility
Justin Gatewood, Web, Sharepoint & Cloud Systems Admin – Victor Valley College
Location

How to Align Print and Web, Build a Team and Set a Strategy That Benefits Both
Sherri Kimmel, Editor, Bucknell Magazine – Bucknell University
Heather Johns, Director of Content Strategy –Bucknell University

11:45 a.m. – 1:00 p.m.
Break for lunch – Opening remarks at 1:00 p.m. – location

1 – 1:15 pm: Welcoming Remarks

1:15 – 2:15 pm:

Keynote:

2:30-3:15 pm

Content and Email Marketing Track: Think Inside the Sphere: How to Create Effective 360° Content  
Dominique Benjamin, Digital & Social Media Coordinator – Texas A&M University
Location 

Web Tools and Hacks Track: Zero to Hero: How to Build a Brand on Campus
Nicholas Dunlap, Marketing & Promotions Coordinator/Project Manager – Texas State University
Location

Social Media Track: Using an Instagram Story to Help Sexual Assault Victims: Don’t Shy Away From Tough Topics on Social
Jon McBride, Media Relations and Social Media Manager – Brigham Young University
Joe Hadfield, Director of Online Communication –Brigham Young University
Location

Using Data and Analytics Track: Understanding the Student Journey: Using Website Data to Understand Your Prospects and ROI
Melissa Rekos, EVP – Digital Services – Carnegie Communication
Matt Hutaff, Director of Digital Communication – University of La Verne
Location

Web/Mobile Design & Strategy Track: The Launch Is Not the End: Continuous Improvement for the Human-Centered Web
Charlotte Ruttle, Engagement Strategist – Domain7
Jaye Howard, Manager of Web Strategy & Interactive Services – Redlands University
Location

3:15-3:30 – break

3:30-4:15 pm

Content and Email Marketing Track: CircaEdu.com: Circa Interactive  
Name, Title – Company/Institution
Name, Title – Company/Institution
Location 

Web Tools and Hacks Track: Beyond the Campus Walls: Communicating With Global Online Learners
Lisa Eichel, Assistant Director, MITx Program at MIT Open Learning – Massachusetts Institute of Technology
Maria Cruz Lopez, Marketing & Communications Manager at the Office of Digital Learning – Massachusetts Institute of Technology
Location

Social Media Track: Social Media: Extreme Makeover Edition for Small Colleges
Amanda Lucas, Director of Social Media and Digital Recruiting – Spalding University
Location

Using Data and Analytics Track: Don’t Make Me Math: Introducing Analytics to the Uninitiated
Vanessa Cook, Project Manager for Digital Marketing – University of Mississippi (Ole Miss)
Location

Web/Mobile Design & Strategy Track: Designed by Committee: An Analytics and User-Focused Approach to the Overhaul of the K-State Global Campus Homepage
Neal Wollenberg, Web Developer – Kansas State University
Location

4:15 – 4:30 pm: Break

4:30-5:15 pm

Content and Email Marketing Track: BusinessFeed x3: Streamlining Content Across Cornell’s New Powerhouse College  
Katelyn Godoy, Strategic Content Manager, Integrated Marketing –Cornell University – SC Johnson College of Business
Stephen App, Title – E-City Interactive
Location 

Web Tools and Hacks Track: Creating High-Level Video In-House With a Small Team & Budget
Ian Dunne, Director of Communications & Marketing – William Peace University
Christopher J. Newman, Digital Media Coordinator – William Peace University
Location

Social Media Track: Social Media: A Strategy Not a Channel
Jim Paskill, President – Paskill Stapleton & Lord
Location

Using Data and Analytics Track: A Road Map to Profitability: How College Fundraising Can Apply Data Science to Increase the Bottom Line
Cheri Sullivan, Title – Company/Institution
Lisa Corvese, Practice Lead – Archetype Consulting
Location

Web/Mobile Design & Strategy Track: Multiple Audiences, Distinct Needs How the DeSales University Website Was Redesigned to Meet the Diverse Needs of Undergraduate, Graduate and Adult Learners 
Kristin Laudenslager, Director of Web Communications – DeSales University
Mark Dabrowski, Vice President – SAI Digital
Location

5:15 – 6:15 pm: Welcoming Reception — Location

7:15 pm

Pub Crawls

7:30 am – 5 pm: Registration — 

7:30 – 8:30 am: Breakfast 

8:30-9:15 am

Content and Email Marketing Track: Collaborate and Communicate: Highlighting Campus Successes on Social Media  
Kati Hartwig, Coordinator, Social Media and Digital Marketing – Youngstown State University
Location 

Web Tools and Hacks Track: Archetype
Name, Title – Company/Institution
Name, Title – Company/Institution
Location

Social Media Track: Allies in Advancement: Molding Students Into Savvy Social Media Users
Bill Zimmerman, Social Media Manager/Lecturer – Penn State
Location

Using Data and Analytics Track: Three Chords and You’re a Rock Star: Mastering the Analytics Essentials
Joshua Dodson, Director of Research and Integrated Marketing– VisionPoint Marketing
Alan Etkin, Senior Analyst, Web Analytics – British Columbia Institute of Technology
Location

Web/Mobile Design & Strategy Track: 100s of users, 10,000s of pages, many designs: how to manage it?
Aren Cambre, Director of Web Development Services – Southern Methodist University
Location 

9:15-9:30 – Break

9:30-10:15 am

Content and Email Marketing Track: How to Create a Team of Content Superstars   
Justin Liang, Senior Manager, Strategic Marketing & Communications – University of Queensland
Location 

Web Tools and Hacks Track: Take Back Your Day with Google Analytics Automation Hacks
Andrew Garberson, Director, Digital Marketing Strategy – LunaMetrics
Name, Title – Company/Institution
Location

Social Media Track: When the Unthinkable Happens: Preparing for and Communicating Through an On-Campus Crisis
Allison Matherly, Coordinator of Digital Engagement, Adjunct Instructor – Texas Tech University
Location

Using Data and Analytics Track: Driving Leads With LinkedIn and Display
Ryan Burch, Managing Director, West – Cybba Inc.
Robin Gronlund, Associate Vice President for Marketing & Creative Services – Middlebury College
Location

Web/Mobile Design & Strategy Track: Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Moments  
Gene Begin, Vice President, Marketing & Communications – Wheaton College
Vaness Theoharis, Director of Digital Marketing –OHO Interactive
Location 

10:15-10:30 – Break

10:30-11:15 am

Content and Email Marketing Track: The Big Poet Give: How Whittier Made Its Giving Day Super   
Edna Becerra, Associate Director of Web Strategy and Multimedia –Whittier College
Michael McFall, Associate Director of Digital Communications –Whittier College
Location 

Web Tools and Hacks Track: Be On Your Best Behavior [Driven Development]
Donald St. Martin, Software Application Developer – Texas A&M
Chrissie Cordray, Senior IT Manager  –at Texas A&M
Location

Social Media Track: Help Me, Help You – Building a University Brand Ambassador Program #TheStateWay
Terry Coniglio, Director, Content Strategy – Georgia State University
Rob Fougner, Field Account Executive – Hootsuite
Location

Using Data and Analytics Track: Data Integration for Improved Website
Julie Gacnik, Owner & Principal – Peak Marketing Insights
Kathryn Joy, Marketing Automation & Data Specialist, Marketing Insights & Communications – University of St. Thomas
Location

Web/Mobile Design & Strategy Track: Design Systems for .EDU 
Cameron Reagon, Senior Web Designer – Ologie
Jill Neely, Digital Creative Director – Ologie
Location 

11:15-11:45 am: Networking with Exhibitors 

11:45 am-1:00 pm —

  • Summit Club Awards & Winners
  • Social Lunch

Location

1:00-2:00 pm: General Session —

E-Expectations 2018:  How Online Expectations Change for Today’s Prospective Students and Parents
Lance Merker – CEO – OmniUpdate
Location

2 -2:15 pm: Break

2:15-3 pm

Content and Email Marketing Track: We Go Together Like… Content and UX  
Conny Liegl, Senior Designer for User Experience, Web, and Graphics – Cal Poly State University
Location 

Web Tools and Hacks Track: Tales From a Re-Brand
Carol Keese, Associate Vice President, Marketing – University of Virginia
Gene Lewis, Chief Creative Officer – Digital Pulp
Location

Social Media Track: The Power of the Pack
Nicholas Love, Director of Social Media Strategy Hub – North Carolina State University
Location

Using Data and Analytics Track: What Image and Perception Data Can Complement Digital Analytics Data?
Dana Edwards, Vice President – SimpsonScarborough
Name, Title – Company/Institution
Location

Web/Mobile Design & Strategy Track: The Dreaded OCR Letter: How to Fix Accessibility Issues
David Morton, Sales Engineer – OmniUpdate
Name, Title – Company/Institution
Location 

3 -3:15 pm: Refreshment Break

3:15-4 pm

Content and Email Marketing Track: conversica.com
Name, Title – Company/Institution
Name, Title – Company/Institution
Location 

Web Tools and Hacks Track: The Only Time It’s Okay to Plagiarize in Higher Ed: Lessons in Communication From the NYU.edu Redesign
Katie Santo, Web Training & Content Support Specialist – New York University
Debbi Litt, Digital Communication Specialist – New York University
Location

Social Media Track: A Tale of Strategy Discovery and Triumph
Erin Supinka, Assistant Director of Digital Engagement – Dartmouth College
Location

Using Data and Analytics Track: TBA
Name, Title – Company/Institution
Name, Title – Company/Institution
Location

Web/Mobile Design & Strategy Track: Connecting and Engaging Stakeholders to the EdTech Stack Through Web
Sheetal Patel, Content Lead, Content & Educational Design Strategist – Stanford University – School of Business
David Kozhuk, CEO – uConnect
Location 

4-4:15 pm – Break

4:15-5 pm

Content and Email Marketing Track: Making Email Better  
Natalie Ipson, Media Relations Manager – Brigham Young University
Location 

Web Tools and Hacks Track: All the Cool Kids Are Doing It: Instagram Story Inspiration From Top Influencers
Lindsey Marcus, Web Content Coordinator – Oklahoma City University
Location

Social Media Track: Why Every Marketing Plan Should Include Micro Influencers
Matt Diteljan, CEO – We Are Glacier
Location

Using Data and Analytics Track: Oho
Name, Title – Company/Institution
Name, Title – Company/Institution
Location

Web/Mobile Design & Strategy Track: Let Your Audience Do the Work: Capitalizing on User-Generated Content
Garrett Bingaman, Senior Multimedia/UX Designer – Purdue University
Ryan Farrell, Digital Marketing Specialist – Purdue University
Location 

5:00 to 6:00 – Keynote: 

Location

6 – 7:30 pm: Evening Reception –

Reflect, Refocus, Recharge — Presentations &  Topic Tables w/Brunch

Day 3 will help attendees take all they have learned and focus on reflecting so they can take these lessons back to their institutions.

8:30-9:30 am

How Deans and Vice Provosts Can (And Should) Leverage Social Media
Ryan Foland, Communications Manager – Institution
Michael Dennin, Title – Institution
Location

Title TBA
Name, Title – Institution

9:30-9:45 break

9:45-10:45 am

Podcasting Live!
Jackie Vetrano, Online Marketing & Social Media Manager – University of North Carolina – Chapel Hill
Lougan Bishop, Web & Digital Media Manager – Belmont University 

Instagram Strategy
Amanda Savercool, Title – UCLA

10:45 am – Brunch Begins (Topic Tables TBA)

Mimosas to be provided 
Location

11:15 a.m. – Creating A Plan – Takeaways from eduWeb 2018

12:00 p.m. – Closing Remarks

Chris Barrows, Conference Co-Chair
Joel Renner, Conference Co-Chair 
Location

After Conference:

  • Master Classes (1:30 – 5 pm) or Excursions (more info TBA)

 

1:30 p.m. – 5 p.m.

Master Class 1: TBA

Master Class 2: Your Brand IS the Oasis – Developing Effective Approaches to Narratively-Driven AR and VR Experiences

Jeremy Ryan, Executive VP, Creative & Digital Services, Lipman Hearne

Matthew Wren, Co-Founder and Chief Technology Officer of BundlAR

Higher education co-presenter TBA

Using an Instagram Story to Help Sexual Assault Victims: Don’t Shy Away From Tough Topics on Social
Jon McBride – Brigham Young University

When the Unthinkable Happens: Preparing for and Communicating Through an On-Campus Crisis
Allison Matherly – Texas Tech University

Allies in Advancement: Molding Students Into Savvy Social Media Users
Bill Zimmerman – Penn State University

Social Media: Extreme Makeover Edition for Small Colleges
Amanda Lucas – Spalding University

The Power of the Pack
Nicholas Love – North Carolina State University

A Tale of Strategy, Discovery, and Triumph
Erin Supinka – Dartmouth College

Help Me, Help You – Building a University Brand Ambassador Program #TheStateWay
Terry Coniglio – Georgia State University

Why Every Marketing Plan Should Include Micro Influencers
Matt Diteljan – Glacier – Sponsor

Social Media: A Strategy Not a Channel
Janet Seiff – Paskill Stapleton & Lord – Sponsor

Don’t Make Me Math: Introducing Analytics to the Uninitiated
Vanessa Cook – Ole Miss (The University of Mississippi)

A Strategic Enrollment Management Approach Is Key to a Successful Digital Marketing Strategy
Elizabeth Keserauskis – St. Louis College of Pharmacy

A Road Map to Profitability: How College Fundraising Can Apply Data Science to Increase the Bottom Line
Lisa Corvese
Israel Kloss
Cheri Sullivan

Data Integration for Improved Website
Julie Gacnik – Peak Marketing Insights
Kathryn Joy – University of St. Thomas

Understanding the Student Journey: Using Website Data to Understand Your Prospects and ROI
Melissa Rekos – Carnegie Communications
Matt Hutaff – University of La Verne

What Image and Perception Data Can Complement Digital Analytics Data?
Dana Edwards – Simpson Scarborough

Three Chords and You’re a Rock Star: Mastering the Analytics Essentials
Joshua Dodson – VisionPoint Marketing
Alan Etkin, Senior Analyst, Web Analytics – British Columbia Institute of Technology

Driving Leads With LinkedIn and Display
Ryan Burch – Cybba – Sponsor
Robin Gronlund – Middlebury College

TBA
OHO Interactive – Sponsor

Making Email Better
Natalie Ipson – Brigham Young University

BusinessFeed x3: Streamlining Content Across Cornell’s New Powerhouse College
Katelyn Godoy – Cornell University
Stephen App – e-City Interactive

Collaborate and Communicate: Highlighting Campus Successes on Social Media
Kati Hartwig – Youngstown State University

The Big Poet Give: How Whittier Made Its Giving Day Super
Edna Becerra – Whittier College
Michael McFall – Whittier College

Think Inside the Sphere: How to Create Effective 360° Content
Dominique Benjamin – Texas A&M University

We Go Together Like… Content and UX
Conny Liegl – California Polytechnic University (Cal Poly)

How to Create a Team of Content Superstars
Justin Laing – University of Queensland – Australia

Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Moments
Gene Begin – Wheaton College
Vanessa Theoharis – Oho Interactive

Let Your Audience Do the Work: Capitalizing on User-Generated Content
Garret Bingaman – Purdue University
Ryan Farrell – Purdue University

Designed by Committee: An Analytics and User-Focused Approach to the Overhaul of the K-State Global Campus Homepage
Neal Wollenberg – Kansas State University

100s of users, 10,000s of pages, many designs: how to manage it?
Aren Cambre – Southern Methodist University

The Launch Is Not the End: Continuous Improvement for the Human-Centered Web
Jaye Howard -University of Redlands
Charlotte Ruttle – Domain7

Not confirmed yet – Design Systems for .EDU
Cameron Reegan – Ologie
Jill Neely – Ologie

Connecting and Engaging Stakeholders to the EdTech Stack Through Web
Sheetal Patel – Stanford University
David Kozhuk – uConnect

Multiple Audiences, Distinct Needs How the DeSales University Website Was Redesigned to Meet the Diverse Needs of Undergraduate, Graduate and Adult Learners
Mark Dabrowski – SAI Digital – Sponsor
Kristin Laudenslager – SAI Digital – Sponsor

The Dreaded OCR Letter: How to Fix Accessibility Issues
David Morton – OmniUpdate – Sponsor

The Only Time It’s Okay to Plagiarize in Higher Ed: Lessons in Communication From the NYU.edu Redesign
Katie Santo – New York University
Debbi Litt – New York University

All the Cool Kids Are Doing It: Instagram Story Inspiration From Top Influencers
Lindsey Marcus – Oklahoma City University

Be On Your Best Behavior [Driven Development]
Donald St. Martin – Texas A&M University
Chrissie Cordray – Texas A&M University

Take Back Your Day with Google Analytics Automation Hacks
Andrew Garberson – Lunametrics

Tales From a Re-Brand
Carol Keese – University of Virginia
Colin Murphy – Digital Pulp

Creating High-Level Video In-House With a Small Team & Budget
Ian Dunne – William Peace University
Christopher Newman – William Peace University

Zero to Hero: How to Build a Brand on Campus
Nicholas Dunlap – Texan State University

Beyond the Campus Walls: Communicating With Global Online Learners
Lisa Eichel – MIT
Maria Cruz Lopez – MIT

Website Accessibility – SIFTing Through Your Content
Justin Gatewood – Victor Valley College

How to Align Print and Web, Build a Team and Set a Strategy That Benefits Both
Sherri Kimmel – Bucknell University
Heather Johns – Bucknell University

GDPR: Digital Communications & New European Privacy Rules
Bob Johnson – Bob Johnson Consulting

When the Tweet Hits the Fan – Crisis Management
Benson Hendrix – University of New Mexico

Day 1 Keynote – Gini Dietrich – Author of Spin Sucks

Gini Dietrich Headshot

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Actively engaged in social media and blogging since 2006, Gini has advised many clients on how to incorporate digital media into a larger, and more integrated, marketing program. She can be found on Spin Sucks, Twitter, LinkedIn, Facebook, Pinterest, Google+, and Instagram.

Gini is also a highly sought-after speaker on the topics of social media, integrated marketing communications, public relations, and business growth via the web. Her expertise includes reputation management, crisis communications, social media, lead generation, content marketing, community development and engagement, and public relations. Gini and her firm have won countless awards from PRSA, IABC, PR News, and her work in the digital space created the opportunity for her to be named one of the top PR professionals in the world for three years running.

Gini is a graduate of Creighton University in Omaha, Nebraska, where she was the sole recipient of the Peter Kiewit four-year academic scholarship. She is a past president of PRSA Chicago, has served on the board of Counselor’s Academy, and serves on the board of three organizations.

1:30 p.m. – 5 p.m. – Master Class 1: TBA

 

1:30 p.m. – 5 p.m. – Master Class 2: Your Brand IS the Oasis – Developing Effective Approaches to Narratively-Driven AR and VR Experiences.